COURSES

Digital Commerce
 for B2B Businesses

Master B2B ecommerce and learn the most effective strategies for implementing B2B solutions to sell products or services online.

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WHEN

19-20 October

WHERE

Barcelona, C/ Mallorca, 272-276, 3a

LANGUAGE

English

FORMAT

In-person + complete access to online course19-20 October

REQUIREMENTS

No previus experience19-20 October

About this Course

This course covers every aspect of B2B commerce implementation. Its aim is to equip you with advanced digital commerce skills, expose you to the best B2B practices, and provide you with effective strategies for selling online. The course is not just focusing on theoretical knowledge; you'll get practical tools and tips to create a customer experience optimized for productivity and designed to support online sales of complex products and services.

Who this course is for

New, beginners, advanced level ecommerce professionals:

✅ Ecommerce managers 

✅ Ecommerce consultants 

✅ Business analysts 

✅ Digital, project, and product managers 

✅ Sales managers

This course will help you

Master B2B digital commerce functionality at an advanced level.
Design structure with specific roles and permissions for B2B customers.
Understand the nuances of B2B pricing and payment methods.
Learn how to sell complex products online with product configurators and guided selling
Understand various ways of implementing B2B checkout and accomplishing order fulfillment.
Design workflows to empower your internal sales team to place orders on customer behalf and generate quotes
Leverage content effectively to facilitate customers' understanding of your products and brand.
Optimize your store for business users, paving the way to achieve peak productivity.
Gain knowledge about customer segmentation and personalization in B2B shops
Identify and incorporate time-tested practices from B2C commerce.
Unlock strategies to flawlessly integrate your B2B ecommerce platform with other backend systems.

Enroll now!

The Course Curriculum

Introduction

B2B vs. B2C E-Commerce: Spotting the Differences
B2B Companies: Navigating E-commerce Challenges
Digital Commerce Canvas for B2B Business
B2B Merchants Types

Practical Exercises

The course offers 40 exercises divided into 11 sections, each designed to assist you in making important e-commerce implementation decisions. Through assignments, you'll engage in interactive and collaborative activities using a Miro board template or a PDF format.

B2B Customers

Understanding B2B Customers: Businesses, Not Individuals
Organizational Structure, User Roles, and Permissions in B2B
B2B Buyer Personas: Know Your Customers Better
Streamlining Customer Registration and Authentication
Building a Customer-Centric B2B Business Approach
Effective Customer Segmentation in the B2B Space
Credit Checks: Ensuring a Trustworthy Customer Base
Leveraging Customer Data for Personalization in B2B

Channels in Digital Commerce

Omnichannel Strategies in B2B
Online Stores: Expanding Your Digital Presence
In-house Sales Force and E-commerce: A Powerful Combination
Selling on 3rd Party Marketplaces
IoT in Commerce
Collaborating with Distributors & Resellers
The Significance of Punch-out Integration
Streamlining Business Operations with EDI
Resolving Channel Conflicst: A Key Challenge in B2B Commerce

Product Catalog

B2B Catalog's Taxonomy for Efficient Organization
Product Variants and Options
Selling Subscriptions in B2B
Packaging and Measurement Units
Streamlining Sales with Configurable Products, CPQ, and Guided Selling

Merchandising

Exploring Merchandising in B2B: Strategies to Boost Sales
Enhancing Product Relations, Labeling, and Upselling in B2B
Understanding Bundles and Configurable Bundles for Effective Selling
Searchandising: Optimizing Product Discovery for Customers
Dynamic Merchandising & Personalization: Tailoring Offers to Customers
Handling Alternative & Discontinued Products in B2B

Product Discovery

Streamlining Product Discovery: Categories, Filters, and Search
Making Product Search Efficient with Advanced Techniques
Ensuring Mobile-friendly Product Discovery for Customers

Prices

Managing Prices in B2B: Dimensions, Net vs. Gross, and More
Implementing Customer-specific and Custom-built Product Pricing
Enhancing Price Visibility and Retrieval in B2B

Promotions

Crafting Effective B2B Promotion Strategies
Utilizing Cart Promotions, Coupons, and Loyalty Programs
Ensuring Appropriate Visibility of Promotions

Shopping Cart Optimized for Productivity and Collaboration

Boosting Productivity with Bulk Add, Shared Carts, and Reordering
Enhancing Shopping Lists and Search by SKU for Customers
Cart Abandonment and Request for Quote (RfQ) in B2B

Checkout

Streamlining the Checkout Flow in B2B E-Commerce
Avoiding Common Checkout Mistakes for a Smooth Experience
Handling Split Shipments and Mobile Checkout

B2B Payment Methods

Understanding Payment Options: Credit Cards, Bank Transfers, and More
Selecting Suitable Payment Providers for Your B2B Business
Implementing Modern Digital Payment Platforms for B2B

Order Management & Fulfillment

Efficient B2B Order Processing and Status Updates
Empowering Customers with Self-Service Order Management
Managing Order Modifications, Cancellations, and Returns
Integrating ERP, OMS, and WMS for Seamless Order Management
Order Management and Punchout: A Comprehensive Guide

INSTRUCTOR

Michel Vax

Michel Vax is an experienced instructor with 30 years in IT and a focus on Ecommerce. He's known for creating the Digital Commerce Canvas framework and has held executive roles at companies like Hybris (SAP), Spryker, and Elasticpath. Vax has helped numerous businesses transition online and is excited to share his knowledge in the B2B course.

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