COURSES

Digital Commerce

for B2B Businesses

Master B2B ecommerce and learn the most effective strategies
for implementing B2B solutions to sell products or services online.

WHEN

19-20 October

WHERE

Barcelona, C/ Mallorca, 272-276, 3a

LANGUAGE

English

FORMAT

In-person + complete access to online course19-20 October

REQUIREMENTS

No previus experience19-20 October

About this Course

This course covers  every aspect of B2B commerce implementation. Its aim is to equip you with advanced digital commerce skills, expose you to the best B2B practices, and provide you with effective strategies for selling online. The course is not just focusing on theoretical knowledge; you'll get practical tools and tips to create a customer experience optimized for productivity and designed to support online sales of complex products and services.

Who this course is for

New, beginners, advanced level ecommerce professionals:

✅ Ecommerce managers


✅ Ecommerce consultants


✅ Business analysts


✅ Digital, project, and product managers


✅ Sales managers

This course will help you

  • Master B2B digital commerce functionality at an advanced level.
  • Design structure with specific roles and permissions for B2B customers.
  • Understand the nuances of B2B pricing and payment methods.
  • Learn how to sell complex products online with product configurators and guided selling
  • Understand various ways of implementing B2B checkout and accomplishing order fulfillment.
  • Design workflows to empower your internal sales team to place orders on customer behalf and generate quotes
  • Leverage content effectively to facilitate customers' understanding of your products and brand.
  • Optimize your store for business users, paving the way to achieve peak productivity.
  • Gain knowledge about customer segmentation and personalization in B2B shops
  • Identify and incorporate time-tested practices from B2C commerce.
  • Unlock strategies to flawlessly integrate your B2B ecommerce platform with other backend systems.

The Course Curriculum

Introduction
  • B2B vs. B2C E-Commerce: Spotting the Differences
  • B2B Companies: Navigating E-commerce Challenges
  • Digital Commerce Canvas for B2B Business
  • B2B Merchants Types
Practical Exercises
  • The course offers 40 exercises divided into 11 sections, each designed to assist you in making important e-commerce implementation decisions. Through assignments, you'll  engage in interactive and collaborative activities using a Miro board template or a PDF format.
B2B Customers
  • Understanding B2B Customers: Businesses, Not Individuals
  • Organizational Structure, User Roles, and Permissions in B2B
  • B2B Buyer Personas: Know Your Customers Better
  • Streamlining Customer Registration and Authentication
  • Building a Customer-Centric B2B Business Approach
  • Effective Customer Segmentation in the B2B Space
  • Credit Checks: Ensuring a Trustworthy Customer Base
  • Leveraging Customer Data for Personalization in B2B
Channels in Digital Commerce
  • Omnichannel Strategies in B2B
  • Online Stores: Expanding Your Digital Presence
  • In-house Sales Force and E-commerce: A Powerful Combination
  • Selling on 3rd Party Marketplaces
  • IoT in Commerce
  • Collaborating with Distributors & Resellers
  • The Significance of Punch-out Integration
  • Streamlining Business Operations with EDI
  • Resolving Channel Conflicst: A Key Challenge in B2B Commerce
Product Catalog
  • B2B Catalog's Taxonomy for Efficient Organization
  • Product Variants and Options
  • Selling Subscriptions in B2B
  • Packaging and Measurement Units
  • Streamlining Sales with Configurable Products, CPQ, and Guided Selling
Merchandising
  • Exploring Merchandising in B2B: Strategies to Boost Sales
  • Enhancing Product Relations, Labeling, and Upselling in B2B
  • Understanding Bundles and Configurable Bundles for Effective Selling
  • Searchandising: Optimizing Product Discovery for Customers
  • Dynamic Merchandising & Personalization: Tailoring Offers to Customers
  • Handling Alternative & Discontinued Products in B2B
Product Discovery
  • Streamlining Product Discovery: Categories, Filters, and Search
  • Making Product Search Efficient with Advanced Techniques
  • Ensuring Mobile-friendly Product Discovery for Customers
Prices
  • Managing Prices in B2B: Dimensions, Net vs. Gross, and More
  • Implementing Customer-specific and Custom-built Product Pricing
  • Enhancing Price Visibility and Retrieval in B2B
Promotions
  • Crafting Effective B2B Promotion Strategies
  • Utilizing Cart Promotions, Coupons, and Loyalty Programs
  • Ensuring Appropriate Visibility of Promotions
Shopping Cart Optimized for Productivity and Collaboration
  • Boosting Productivity with Bulk Add, Shared Carts, and Reordering
  • Enhancing Shopping Lists and Search by SKU for Customers
  • Cart Abandonment and Request for Quote (RfQ) in B2B
Checkout
  • Streamlining the Checkout Flow in B2B E-Commerce
  • Avoiding Common Checkout Mistakes for a Smooth Experience
  • Handling Split Shipments and Mobile Checkout
B2B Payment Methods
  • Understanding Payment Options: Credit Cards, Bank Transfers, and More
  • Selecting Suitable Payment Providers for Your B2B Business
  • Implementing Modern Digital Payment Platforms for B2B
Order Management & Fulfillment
  • Efficient B2B Order Processing and Status Updates
  • Empowering Customers with Self-Service Order Management
  • Managing Order Modifications, Cancellations, and Returns
  • Integrating ERP, OMS, and WMS for Seamless Order Management
  • Order Management and Punchout: A Comprehensive Guide

INSTRUCTOR

Michel Vax

Michel Vax is an experienced instructor with 30 years in IT and a focus on Ecommerce. He's known for creating the Digital Commerce Canvas framework and has held executive roles at companies like Hybris (SAP), Spryker, and Elasticpath. Vax has helped numerous businesses transition online and is excited to share his knowledge in the B2B course.

PRICE

Practical Learning for Real-world B2B Ecommerce Implementation

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449 EURO

BENEFITS

Enjoy the added benefits

Master B2B ecommerce and learn the most effective strategies
for implementing B2B solutions to sell products or services online.
Master B2B ecommerce and learn the most effective strategies
for implementing B2B solutions to sell products or services online.
Exchange experiences with other business professionals after the course in Meet Commerce Community Chat
10% discount for another one Meet Commerce event anywhere in the world.

CONTACT

Prefer to talk it
 over before you buy?

Master B2B ecommerce and learn the most effective strategies
for implementing B2B solutions to sell products or services online.